Maison Francis Kourkdijan 724

Named after the hours Paris hums with life from morning to night, 724 is Francis Kurkdjian's ode to the energy of a city that never quite sleeps. Released in 2022 as an Eau de Parfum, it trades the warmth most of the house is known for in favor of something scrubbed, bright, and almost electric. Aromatica carries the Maison Francis Kurkdjian 724 decant in Bangladesh in all available sizes, so you can test this clean white-musk floral before deciding on a full bottle.

Fragrance Notes

Top: Aldehydes, Calabrian Bergamot

Heart: Egyptian Jasmine, Mock Orange, Sweet Pea

Base: White Musk, Sandalwood

Full note breakdown on the Maison Francis Kurkdjian official site.

The Scent

A rush of aldehydes and Calabrian bergamot arrives with the first spray, fizzy and soapy in a way that reads like fresh laundry pulled straight from the line. There is citrus here, but it sits lighter than you might expect, more of a glow than a bite. The aldehydes do most of the early talking, giving the opening that lifted, slightly metallic sparkle that clean fragrances lean on. Within a few minutes the florals start to open, and Egyptian jasmine leads the way without ever turning heady or sweet. Mock orange adds a green, dewy edge, almost like crushed leaves and white blossom together, while sweet pea keeps the whole thing soft and slightly powdery. This is where 724 shows its trick: the florals feel transparent, like petals seen through frosted glass rather than a bouquet on the table. They never crowd each other, and nothing spikes; the heart stays even and quiet through the middle of the wear.

As the first hour settles, the aldehydes mellow and the white musk rises to carry everything forward. The transition is gradual rather than abrupt, the soapy fizz of the opening softening into something smoother and closer to skin. Sandalwood threads underneath, lending a quiet creaminess that stops the dry-down from going flat or sterile. By the later stage it reads as warm skin under clean cotton, more skin-scent than statement. The overall arc is linear and composed: what begins as a bright, lifted opening resolves into a gentle, luminous base without sharp detours. It can read as a polished, expensive take on clean skin or tip toward a soapy, detergent-like quality depending on the wearer's skin chemistry. If you have smelled Aqua Universalis, expect 724 to feel aldehyde-forward and cooler in its progression, with citrus playing a quieter supporting role.

When to Wear

A spring and summer scent, 724 is built for warm mornings and bright daylight when its airy musk reads cleanest. Reach for it heading into the office, a casual brunch, or a long walk through the city. It also slots neatly into the Fresh and Clean collection for anyone chasing that showered-and-dressed effect.

Who Is It For

People who gravitate toward soapy, second-skin musks and want a floral that stays understated rather than loud will find it fits naturally into daily wear. If your idea of luxury is impeccably clean rather than rich and sweet, 724 speaks your language.

If you enjoy Aqua Universalis Cologne Forte, it shares the same crisp, soapy DNA and is worth comparing side by side. Browse the full Maison Francis Kurkdjian collection at Aromatica.

Available as an authentic decant in Bangladesh at Aromatica in 3ml, 5ml, 9ml, and 15ml.