Baccarat Rouge 540 Eau de Parfum, created by perfumer Francis Kurkdjian in 2015, is a now-iconic scent born from a unique collaboration between the House of Kurkdjian and the legendary French crystal manufacturer Baccarat. Initially conceived to celebrate Baccarat’s 250th anniversary, it has become a global phenomenon in the world of niche perfumery—instantly recognizable, fiercely luxurious, and endlessly polarizing.

Baccarat Rouge 540 opens with an abstract, luminous composition rather than a traditional top-heart-base structure. It’s a fragrance that wafts like a glowing aura—minimalist in listed notes, yet maximalist in presence and complexity.

At the top, saffron and jasmine blend in an almost translucent floral haze. The saffron imparts a warm, slightly leathery spice that feels airy yet decadent, while jasmine introduces a soft, non-indolic floralcy that doesn’t scream “flower”—it floats.

As it develops, the scent reveals its mineralic center—ambergris, which brings a cool, oceanic salinity coupled with an almost metallic sweetness. This gives Baccarat Rouge 540 its distinct “glowing skin” effect. It’s weightless but deep, transparent but lingering.

The dry-down is all about cedarwood and amberwood, delivering a resinous, softly sweet woodiness that remains linear yet addictive. The use of ethyl maltol, an aroma chemical similar to burnt sugar or cotton candy, gives the fragrance its famous “sugar air” effect—slightly caramelized and airy, yet never gourmand in the traditional sense.

The brilliance of Baccarat Rouge 540 lies in its deceptive simplicity. It seems straightforward, but the reaction it creates—warm, cool, floral, woody, sweet, mineralic—all at once—is what makes it such a phenomenon.

Fragrance Notes

• Top Notes: Saffron, Jasmine
• Heart Notes: Ambergris
• Base Notes: Cedarwood, Amberwood

Performance

• Longevity: 8–10+ hours, often lingering on clothes and skin until the next day.
• Projection: Moderate to strong. The scent is airy, but it radiates—people notice it.
• Sillage: Pronounced. Leaves a soft, golden trail that has become instantly recognizable.

Who Is It For?

This is a unisex luxury fragrance, ideal for individuals who want to stand out without shouting. Baccarat Rouge 540 has universal appeal but tends to attract those who appreciate artful compositions and crave something different from mainstream perfumery.

Perfect for:

• Professionals and creatives who want a signature scent
• Special occasions where subtle luxury is the goal
• Both men and women seeking an enigmatic, compliment-drawing presence

When to Wear

Extremely versatile:

• Season: All-year wear, though it thrives best in fall and winter
• Time: Suitable for day or night
• Events: Ideal for formal events, date nights, or signature scent for daily elegance

Why You’ll Love It

• Incredible Longevity: You won’t need to reapply.
• Unique Signature: It’s hard to confuse this with anything else.
• Unisex Flexibility: Bold yet balanced, radiant yet soft.
• High-Compliment Factor: People will ask what you’re wearing.

References

• Maison Francis Kurkdjian: Official Baccarat Rouge 540 Page
• Fragrantica: Baccarat Rouge 540 by MFK
• Vogue: Baccarat Rouge 540 Review