Louis Vuitton Imagination Eau de Parfum, released in 2021 and crafted by in-house perfumer Jacques Cavallier Belletrud, is a luminous expression of modern masculinity and boundless creativity. It embodies freedom, curiosity, and the transformative power of the imagination—bottled in a fragrance that radiates freshness and depth in equal measure.
This scent opens with an exhilarating wave of citrus—Calabrian bergamot, Sicilian orange, and citron—which provide a radiant, mouthwatering burst of zest. The effect is electric and bracing, yet highly refined. It’s not a screechy citrus; it’s sophisticated and nuanced, reminiscent of Mediterranean orchards kissed by the sun.
As it settles, Tunisian neroli emerges with its bright, white floral glow—clean and subtly honeyed—while Nigerian ginger adds a spicy spark that energizes the heart of the fragrance. Ceylon cinnamon follows closely, lending warmth and exotic flair, but it’s deftly used—never overwhelming, just enough to contrast the sparkling freshness.
Then comes the twist: Chinese black tea introduces a smoky, slightly bitter aromatic veil that grounds the citrus and spice, creating an unexpectedly introspective moment in an otherwise exuberant fragrance. Ambroxan adds a musky, mineral warmth—modern, sensual, and unmistakably luxurious. Finally, guaiac wood and olibanum (frankincense) finish the dry-down with a resinous, smooth, and slightly mystical trail.
The result is a journey—from brightness to warmth, from clarity to depth. And while marketed as a men’s fragrance, Imagination is truly unisex, worn beautifully by anyone who appreciates modern aromatic compositions with character and restraint.
Fragrance Notes
- Top Notes: Calabrian Bergamot, Sicilian Orange, Citron
- Heart Notes: Tunisian Neroli, Nigerian Ginger, Ceylon Cinnamon
- Base Notes: Chinese Black Tea, Ambroxan, Guaiac Wood, Olibanum
Who Is It For?
Imagination is for the dreamers, thinkers, and travelers. It’s the olfactory equivalent of boarding a flight to somewhere unknown yet full of promise. Whether you’re dressed in linen for a yacht day or in business casual en route to a client meeting, this scent adds elegance without fuss.
It suits:
- Professionals looking for a signature scent with polish
- Creatives who appreciate aromatic storytelling
- Individuals who want a scent that’s memorable but never loud
It’s ideal for men and women who enjoy fresh citrusy top notes, but don’t want something generic or short-lived.
When to Wear
Imagination thrives in spring and summer, especially in warm climates or sunny settings. It’s fantastic for:
- Daytime meetings
- Beachside dinners
- City strolls
- Airport lounges
- Resort wear
However, thanks to the tea, musk, and incense dry-down, it transitions surprisingly well into cooler evenings, giving it a 3-season versatility.
Performance
- Longevity: 6 to 8 hours, depending on skin chemistry. Expect the citrus to shine for the first 2–3 hours, with the musky-woody base staying close to the skin afterward.
- Projection: Moderate for the first few hours, then settles into an elegant skin scent.
- Sillage: Gentle but noticeable in close proximity. More refined than loud.
Why You’ll Love It
- Bright yet Deep: Imagination delivers the rare duality of fresh and complex.
- Ultra-Modern: Clean, citrus-forward, but with an aromatic twist that feels niche.
- Sustainable Luxury: Louis Vuitton offers fragrance fountain refills at boutiques.
- Signature-Worthy: It’s office-safe, date-appropriate, and universally appealing.
Bottle & Presentation
Imagination is housed in the signature Louis Vuitton cylindrical flacon—transparent glass with a magnetic cap, sleek and minimal. The soft blue juice color reflects its crisp aquatic-citrus personality.
The design oozes understated luxury: no excess, no gold trim, just quality materials and form-meets-function design.
References
- Louis Vuitton Official: Imagination Eau de Parfum
- Fragrantica: Imagination by Louis Vuitton
- Parfumo: Louis Vuitton Imagination
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